While Halos and Cuties may command 85% to 90% of the market in the winter, that percentage is considerably less in the summer months, he said. “There is not enough of the fruit around yet for (buyers) to be that particular (for a brand),” he said. “Branding has been good for the commodity because it has increased consumption and helped increase the category,” he said.Įven brands that don’t have the heft of Halos and Cuties find strong consumer demand, he said.

The advertising work by Sun Pacific for Cuties and Wonderful Brands for Halos has helped propel the easy peeler category in the summer, Anderson said. Through April 23, Chile had exported 89,358 boxes (1,427 metric tons), down 17% from the same date of 2017. The main harvested varieties have been oronules and clemenules, followed with more limited volumes of orogrande. Through late April, harvest had been mainly in the Coquimbo region, though some early orchards of the Valparaiso region have also begun picking. imports of Chilean tangerines and mandarins totaled 109,752 metrics tons in 2017, compared with 49,442 metric tons from Peru, 17,010 metric tons from Uruguay and 10,762 metric tons from South Africa.Ĭhilean exports of clementines began the week of April 2, one week ahead of the 2017 season, with about 1,440 boxes (21,600 metric tons) of oronules destined for the U.S. Department of Agriculture reported that U.S. summer easy peeler imports, according to 2017 trade statistics. “We expect the same kind of growth this year,” he said.Ĭhile controls the biggest share of U.S. Those varieties have increased threefold over the past four years, and grew 25% to 30% last year, he said. Plantings of murcott and tango mandarins have been increasing over the past five or six years in Chile, Anderson said.

In general, he said the early part of the easy-peeler Southern Hemisphere deal, the clementines, has not been growing as fast as the later season murcott and tango varieties.

Summer cuties mandarins